Jared, one of QicoBay’s founders, previously worked at Google’s Mountain View headquarters in California, where he specialized in AI product design. With a wealth of experience and a passion for innovation, Jared also enjoyed surfing and diving in his free time. During many of his dives, he was struck by the amount of plastic waste he encountered in the ocean and on beaches, including disposable floss picks. These plastics not only pollute the environment but also pose a serious threat to marine life when ingested. As a dedicated floss user himself, Jared decided to create a reusable flossing device—one that would reduce plastic waste while offering users a more effective and sustainable oral care solution.

Victoria, another QicoBay’s founder, is an expert in fashion and nutritional science who worked at Saks Fifth Avenue, managing high-end fashion brand partnerships. Yet she wasn’t content to see beautiful design limited to luxury goods. Inspired by her vision of infusing everyday products with a touch of fashion, she began to explore new possibilities. At the same time, her grandmother was struggling with dental issues that ultimately led to heart problems caused by gum disease. When Victoria tried to teach her grandmother how to floss, she discovered that most flossing products were frustratingly unfriendly to seniors, particularly those with arthritis. This deeply personal experience sparked her determination to create a flossing product that was not only beautiful but also easy to use.